Buzz Power: The Original Organic Honey Sports Fuel

Pack Size

Each sachet of Buzz Power contains 25g of naturally derived carbohydrate, made from 100% raw, certified organic honey. We blend in performance electrolytes to replace minerals lost through perspiration.

Find out more

As Seen In

A sports energy fuel that is actually good for you? 

Unlike many mass-market energy gels, Buzz Power is made from natural, unprocessed ingredients; making it actively good for your body, as well as race times. Buzz Power is gut-friendly, water soluble (yet isotonic), contains zero artificial additives or flavourings, and is the only sports fuel product made from responsibly sourced, certified organic raw honey.

  • Certified organic, raw organic honey
  • No artificial chemical additives
  • 100% free from processed sugars
  • Gut friendly
  • Caffeine free
  • Low GI
  • Suitable for diabetics and IBS sufferers


98.7% pure organic honey. 1.3% electrolytes (sodium chloride, potassium chloride, magnesium citrate).

Buzz Power
Buzz Power

Benefits Of Raw Honey For Sports

Are you wondering what all the buzz is about the Buzz? You are in the right place to find out.

Buzz Power is the first natural alternative to energy gels, which is made from 98% raw organic honey. We are not a flavoured gel, nor do we add token amounts of mass-produced honey, which has mostly likely been boiled and sterilised, and therefore doesn't retain the health benefits of raw honey.

Buzz Power contains 98% raw organic honey, which has been sustainably sourced from organic bee farmers who share our ethical and environmentally-minded values.

Raw honey is an incredible source of natural carbohydrate – approximately 50-50 fructose and glucose (glucose provides an instant energy release, whereas fructose is a source of more sustained energy).

Then, we add performance electrolytes, developed with sports nutritionists, to help you replace minerals lost through excess sweating.

Product Reviews

Customer Reviews

Based on 83 reviews
Ian mcalpine
Great product

Great taste, great product, great service

Thanks Ian - we really appreciate your review

Mark Paczesny
Buzz Power WOW

Excellent service, fantastic product and taste,
Easy to use while on road bike , can honestly say did feel loads better immediately after taking.
Will buy again 👍🏻👏

Thanks Mark! Fantastic to have your feedback and we love that you love the Buzz :)

Harvey Robinson
Great product! Great taste!

Love the taste.
Great natural alternative to gels…

Thanks Harvey ;)

Ross Mallen
BuzzPower = amazing

Natural, tasty and no nasty glucose spikes.
Serving is just the right size to meet consumption needs in a really good tasting, easy to digest product. The balance of carbs also avoids spiking blood glucose and also doesn't need huge amounts of water to be taken with it unlike a lot of other products.
Would highly recommend.

Ross = amazing review ;)

Thanks for your feedback. We love that we can help all sorts of athletes and power everyone on their sporting endeavours.

Brian Geddis
Great product

The gels are a good size, smaller and less bulky than the SIS Isotonic ones I had been using. The Buzz gels fit nicely into the exterior rear pocket of certain shorts I like to run/race in so no need to wear belt etc.
What I really liked was that because of the viscosity of the gel you could open it and just take a small amount every so often, then reseal and put back in the pocket whereas the SIS ones have to be consumed in full, reasonably quickly after opening and can often upset my stomach. Thus I was able to split one gel into 3rds at 6 miles, 8 miles and 10 miles of my 13 mile long run.
The gels are easy to swallow and don't require water, so I definately will be using them again, as I am pre-diabetic so a honey based gel is ideal for my condition.

Thank you Brian for such a thorough review. We really appreciate all your thoughts. The queen bee will be very happy (and she's *really* hard to please) ;)

Buzz Power FAQs

98.7% pure organic honey.
1.3% electrolytes (sodium chloride, potassium chloride, magnesium citrate).

Per 30g sachet serve:

Energy 364kj
Fat 0g
Carbohydrates 25g (Sugars 25g)
Fibre 0g
Protein 0g
Salt 0.3g
Sodium 134mg
Magnessium 2mg
Potassium 12mg

> Read more about our sustainably-sourced organic honey

The honey used in buzz power retains the incredible benefits of raw, organic honey. As our honey is unpasteurised (ie: it hasn’t been boiled and sterilised like the majority of honey you find in the supermarkets), it contains antioxidants, anti-inflammatories and even anti-microbial properties.

Not only is it actively good for your gut, honey is much easier for the body to ‘stomach’ as the enzymes in this golden liquid stabilise the fructose and glucose and stop it being turned into sucrose, which can be harsh on the stomach, and cause the bloating and, ahem, ‘upset’ that conventional gels sometimes leave us with.

In a series of blind trials carried out by the University of Memphis sport and nutrition laboratory, and presented to the American college of sports medicine, it was found that honey is an effective source of energy as any commercial energy gel, and had other striking benefits.

The trial found that honey, when given to competitive cyclists at 10 mile intervals of a simulated 40 mile race, significantly increased power and speed over the placebo and equalled the performance of glucose (the carb which makes up the bulk of most conventional energy gels).

The research paper said, “This study shows that honey is an effective carbohydrate for endurance athletes. “Our first study suggested honey could operate as a ‘time released’ muscle fuel for exercising muscles. Our second experiment suggest that honey would be a good carbohydrate source to replenish muscles. However, our last study convinced us that honey can improve endurance exercise capacity,” concluded the authors.

The research was sponsored by the American National Honey Board, however, the results demonstrate the honey is an effective, safe and healthy source of energy for runners, cyclists and other endurance athletes.

> Read more about the benefits of honey for sport

Raw unpasturised honey has been used as tonic and medicine for millennia. It is an incredible remedy for burns, grazes, and scrapes (if you take a tumble on your trail run or mtb run, spread some buzz power on your injury and bandage, until you can clean it properly), not to mention sore throats and even stomach ulcers.

This is because honey contains hydrogen peroxide. Yep, you heard that right. Honey is a healthy (and safe) source of one of the most powerful antiseptics known to science and nature.

> Read more about the health benefits of honey

The University of Memphis trial mentioned above also proved that honey only produces mild increases in blood sugar and insulin and is an effective energy source that does not result in hypoglycaemia. Which is why feedback from our customers shows that Buzz Power is a trusted energy source for people living with diabetes, as well as people who have IBS or Crohn's Disease.

> Read more about the benefits of honey for diabetic athletes

Raw honey is honey that has been taken straight from the honeycomb. It might be filtered to remove particles and often has a more cloudy appearance. Raw honey also contains small amounts of pollen.

Regular commercial honey is regularly pasteurized, which gives the honey a clearer appearance, but also kills off many of the actively beneficial trace elements. The ultrafiltration process also removes enzymes and antioxidants. If you buy commercial honey, check the label to ensure it doesn’t include sweeteners like corn syrup.

The best way to guarantee a good source of honey is to look for certified organic honey products, like Buzz Power. Or buy honey from a local supplier at your local market.

While Buzz Power is ideal for lots of family activities, like camping or hiking, please don't give it, or any raw honey, to babies under the age of 12 months.

Don't forget to subscribe if you want a hassle-free regular order through your letterbox. We offer packs to suit every training regime.

Subscribe & save 15%

Join the hive! Sign up to a subscription of Buzz Power and enjoy our 15% VIP discount.