Buzz Power was born of two family passions: a love of beekeeping and running and cycling in the great outdoors.
Our founder and Apiarist-in-Chief, Tony, has been keeping bees for many years and his son Ed, a seasoned marathon runner and long-distance cyclist, suggested that a honey-based carbohydrate would be an excellent substitute for maltodextrin-based energy gels.
Like many competitive runners and cyclists, Ed found conventional maltodextrin-based energy gels an “unpleasant necessity”.
So, in 2018, we started to research the facts. Studies confirmed what we suspected - that the blend of fructose and glucose in honey was a perfect match for the sugars in maltodextrin energy gels, but with the added benefits of the enzymes, vitamins, minerals and amino acids that make honey such a valuable and healthy food for humans.
Next, we commissioned sport nutritionists to develop a blend of electrolyte additives to replace essential minerals lost through perspiration (bees don’t sweat during their endurance training - humans do!). Texture and consistency were rigorously tested so we could be sure Buzz Power is as easy to consume on the run as it is tasty and effective.
And so Buzz Power was born.
Buzz Power is proudly founded in Suffolk and Tony runs many hives throughout East Anglia (you’ll find him selling his organic honey at the local markets).